Brand Ethics - A designer jewellery brand with a social mission
"Back in 2005, while doing research for my masters at Central Saint Martins on Ethical jewellery I was told bluntly to my face by a diamond dealer in London: “When you work in this trade you sell your soul to the devil”. Well, I don’t believe it has to be this way. Like you, I believe that we can use the beautiful materials that come from the Earth, without harming our blue planet. I believe that by asking questions, simplifying supply chains and sharing knowledge we can achieve this. I am committed to sustainability and traceability of the materials that we use in our jewellery for the long run. I am committed to beautiful jewellery inside out."
Arabel Lebrusan is committed to sourcing the finest materials, mined and created only through sustainable practices. We look at all options available to us to find the most socially, environmentally and culturally responsible sources.
It has been well documented in the last 10-15 years the level of destruction that gold mining brings with it, and we believe it is our responsibility to work towards a better future. We believe in sustaining individuals and communities as well as animal and marine life, and as a result we are fully believe in ethical sourcing, from sustainable metals, to traceable diamonds and fair mined precious gemstones.
As one of the UK’s very first Fairtrade Gold licencees back in 2011, we believe that by creating our jewellery from carefully selected sustainable and traceable materials, we can offer our customers jewellery that is beautiful both inside and out, and most importantly, help make this world a better place.
- SUSTAINABLE METALS -
Our jewellery is produced using only sustainable gold, silver, platinum and other metals. This means that the precious material is mined causing minimal damage to our planet or life. There are different options for sustainable metals available in the market at the moment, and we have chosen to work with the following ones:
100% RECYCLED METAL
Arabel's first approach to sustainable metals was to use of 100% recycled gold, silver and platinum back in 2008. This was the starting point for a future revolution. Questioning refiners where their metal came from wasn't easy, but it worked. She managed to source her first 100% post-consumer recycled gold and silver, and she has been using them ever since.
Unlike other jewellers, however, our metals come directly from a 100% certified and single recycled source. When you order a ring made with recycled gold, you are avoiding the need to mine more gold from the ground. Our first step towards a sustainable future.
We use 100% recycled silver in 80% of our silver jewels and we are working towards using it in 100% of our jewels.
We use 100% recycled gold in all our recycled gold jewels. And in most of our wedding rings.
We use 100% recycled platinum in all our platinum jewels.
Please refer to each item description to find information about the metal it is made from. If you cannot find it but you would like to know more, just drop us an email and ask for more information, we are always happy to help.
Through our Fairtrade certification, we can guarantee that the gold in our jewellery is responsibly and ethically sourced. By choosing Fairtrade Gold, you are making real a difference to small scale artisan miners, their families and communities, by providing them with financial security as well as decent working conditions. They also receive additional funding for education, health or environmental projects that further improves their lives.
To prove that your jewel is made with Fairtrade Gold, it will come with an official hallmark from the Assay Office London, which assures you of the origin. Our current Fairtrade Gold comes from Peru, from the Sotrami Mine, in mountains south of Lima and Cusco.
Fairmined is an assurance label that certifies gold from empowered responsible artisanal and small-scale mining organisations. It transforms mining into an active force for good, ensuring social development and environmental protection, providing everyone with a source of gold to be proud of.
Fairmined Ecological Gold is produced under the same strict standard for responsible mining as Fairmined Gold in terms of social, organisational and economic criteria. But there is one difference. Where regular Fairmined Gold is produced with responsible management and reduction of toxic chemicals like mercury and cyanide, miners producing Fairmined Ecological Gold do not use any toxic chemicals at all in their extraction processes.
This is why we love Fairmined Ecological Gold: conflict-free, mercury-free and cyanide-free. What can be better than this? If you want to be part of the story and spoil yourself a little, buy our beautifully jewellery made with Fairmined Ecological Gold. Click here to see our jewels.
To make sure your jewel is made with Fairmined Ecological Gold, it is stamped with an official hallmark at the Assay Office London, which assures you of it's provenance.
Our current Fairmined Ecological Gold comes from Mongolia, from the Xamodx Mine.
- RESPONSIBLY MINED DIAMONDS AND GEMSTONES -
As well as sustainable metals, we are also committed to sourcing responsibly mined diamonds and gemstones, the mining of which we know has not resulted in environmental damage or human rights violations. Gemstones go through the many hands of many dealers, until they are set into a beautiful piece of jewellery. Because of this, traceability is the key word. Knowing where a gemstone comes from, it's country of origin and mine of origin, is key to define its sustainable credentials.
RESPONSIBLY MINED DIAMONDS
For our diamonds, we use carefully selected and trusted suppliers to ensure that our diamonds are always conflict-free. Regardless of size, all of our diamonds are all Kimberley Certified, a process set up in 2003 to prevent blood diamonds from entering the diamond market.
Our larger diamonds (0.3ct and above) are traceable Canadian diamonds and arrive accompanied with a GIA certificate or similar. These diamonds also come with the Canada Mark, an independently verified certification that assures you the diamond is of Canadian origin.
Our medium & small diamonds (1mm-3mm) are traceable conflict-free African diamonds, mined in Botswana, Namibia and South Africa. They come from De Beers mines in those countries, and they ensure their specific origin. We call them semi-traceable diamonds.
Only a few of our small diamonds, 1.3mm and 1.7mm diamonds, cannot be traced back to an specific origin. But we still ensure that they remain conflict-free, and are guaranteed to be by our trusted suppliers.
Our beautiful Fair-traded gemstones are mined using best practice principles, with environmental protection, fair labour conditions and community benefit of utmost importance. Our suppliers ensure a fully transparent and certified supply chain, allowing us to trace each and every stone back completely to its source.
All our sapphires are fully traceable and come from one of this countries: Australia, Malawi or the US. Our rubies come from Malawi as well.
When you buy an engagement ring with a gemstone, we will provide a certificate stating the specific origin of that gemstone.
WANT TO KNOW MORE?
Arabel's passion for ethical jewellery led her to speak at TEDx Bedford on the subject, delivering a compelling argument for the necessity of ethically sourced materials.